Reports
Find out what’s actually working
Every booking you take builds the picture. Which dog earns, which gets girls in whelp, which advert brings work, and which customers keep coming back.
Reports
Every booking you take builds the picture. Which dog earns, which gets girls in whelp, which advert brings work, and which customers keep coming back.
Why it matters
Which dog to put forward. Which advert to renew. Which customer to fit in when two of them want the same week. Everyone has a sense of the answers, and the sense is often wrong, because nobody can hold three years of bookings in their head.
It went in when you took the booking. Nothing extra to fill in, no separate spreadsheet to keep up.
Three matings on one visit is one job and one fee, so your figures say what actually happened rather than flattering themselves.
With yourself, mostly. The dog you assume is your best earner, the advert you keep renewing out of habit.
What it tells you
Pick a tax year or a calendar year. Everything below comes from bookings you’ve already taken.
Earnings, bookings, puppies sired and how many took, per dog. The one that earns most is often not the one that gets the most in whelp.
Ranked by the work they bring you, so when two people want the same week you know which is which.
What is actually turning up at your door, which is what your next advert should be aimed at.
Bookings by source, so the listing site you pay for every month either shows up or it doesn’t.
Across every booking you’ve ever recorded, not just this year. Tells you when to advertise and when to save the money.
New against returning customers. The clearest single sign of whether the business is healthy.
You guarantee it on every booking. This is roughly what it came to.
Earned, spent, profit and success rate, against the same stretch of time before it.
The figures are only as good as what goes in, which is the argument for putting bookings in properly in the first place.
How it reads
Most reporting screens hand you a graph and leave the thinking to you. This one says it first, in a sentence, and puts the chart underneath for anyone who wants to check it.
“Charlie earned the most, but Reggie gets the most in whelp at 78%.”
“August is your busiest month of the year.”
“3 of your 11 customers had booked with you before.”
“71% of the bookings you’ve heard back on ended in a litter.”
There is one kind of chart on the whole screen, a bar with the number printed beside it, because a chart you learn once works everywhere. Nothing scrolls sideways on a phone except the two month strips, which need the room. And every up or down carries an arrow and the words, so it never depends on telling red from green.
Why it’s built this way
I wrote this for my own business before it was anything else. Six months in, there was enough recorded to show me things I had only been guessing at: where people were actually finding me, which breeds were turning up, and which customers were worth making room for.
The one I didn’t expect was the breed list. Cavalier King Charles Spaniel came out third among the girls coming to my poodle. I would never have put it that high.
So I bought a Cavalier stud. Not on a hunch. Six months of my own bookings said there was demand sitting there that I wasn’t serving.
That is what the figures are for. Not admiring. Deciding.
— Gavin, StudBase
Put a booking or two in and the reports fill themselves.
Start free