StudBase

Bookings

Every mating under one stud booking

Two or three matings on one visit is one job, not three. Group them under a single stud booking, with the fee and the outcome on it, and keeping track of what happened gets a great deal easier.

How it works

Four taps and it’s on the record

  1. 1

    Take the booking

    Customer, her dog, your stud, the date and the fee.

  2. 2

    Add the other matings

    They go under the same stud booking, not a new one.

  3. 3

    Record what happened

    In whelp, no result, or still waiting to hear.

  4. 4

    It stays on her record

    So when they come back next time, you have the last one.

Why it matters

A diary gets this wrong

Put three matings in a calendar and you have three appointments. Come to look back and it reads as three jobs and three bills. That is not what happened, and not what you charged.

Your figures come out right

A booking counts once. Three matings never turn into three sales at the end of the year.

The invoice makes sense

One line for the booking, with “3 matings, included in the fee” underneath, rather than two lines at £0.00 for the customer to query.

The free repeat is obvious

Her next booking sits under the same customer, so whether the repeat has been used is a glance rather than an argument.

A repeat mating is normally entered at £0 because the first fee already covers it. StudBase doesn’t decide that for you. What a follow-up costs is your call, and you type it. It just stops the zero looking like a mistake.

The grouping carries through the rest of it too. A signed stud agreement covers the whole booking rather than a single mating.

On the card

What a stud booking holds

One record, and everything about that visit is on it.

  1. 1

    Up to four matings

    On one card, in the order they happened, with the dates you did them.

  2. 2

    One fee for the booking

    On the booking, not on a mating, because that is how you charge for it.

  3. 3

    The ones that fell through

    A cancelled mating stays, with a line through it. She was booked, and it came to nothing. That is worth keeping.

  4. 4

    The outcome

    In whelp, no result, or waiting. It’s the booking that took or didn’t, not a single mating.

  5. 5

    How they found you

    Twelve sources to pick from, StudMatch included, so you can see which adverts are earning their keep.

  6. 6

    Their whole history

    Every booking this customer has had with you, on one screen, before you pick up the phone.

Where the work comes from

Stop paying for the advert that never works

Every booking records how they found you, picked from a list of twelve when you take it. It takes a second. A year later the report tells you how many bookings each one actually produced.

Most people have a rough feeling about which listing site is worth the money. The feeling is usually wrong, and being wrong costs whatever the subscription costs, every month, quietly. The figures settle it: renew the ones bringing work, cancel the ones that aren’t, and put the difference into what’s already paying.

I was paying Preloved £24 a month. Months would go by without a single enquiry from it, and when one did come it rarely turned into a booking. Seeing it written down is what made me look properly. I closed the advert.

— Gavin, StudBase

It also shows you the ones you can’t buy. Word of mouth and returning customers usually sit near the top, and that’s worth knowing before you spend anything at all.

Why it’s built this way

I stand dogs at stud myself

None of this is a guess about what breeders need. It’s the list of things I kept getting wrong on paper.

  • “When was she mated?” The call I get most. I open the booking and read the dates back.
  • The free repeat. Someone asks and you genuinely can’t remember whether they’ve had it. It’s on the booking, so you look. Stops anyone taking advantage, and stops me refusing someone who’s owed one.
  • Which of my dogs sired her. A customer keeps a puppy back and wants a stud three years later. If I can’t say, no responsible breeder will risk it. That’s a booking gone.
  • Who gets the slot. When two people want the same week, I can see which of them actually brings me work.
  • What each dog has done. Matings, how many took, puppies sired. Not vanity numbers. It’s what people ask me for.

— Gavin, StudBase

Common questions

How many matings does a stud fee usually cover?

Two is typical. Some handlers will allow more for an additional fee. Whatever you settle on, say it in your terms, because it is the thing most often assumed rather than agreed.

What is a free repeat mating?

If your girl does not fall pregnant, some handlers will offer a repeat at her next season at no charge. Not everyone does. It usually comes with conditions: that she is ultrasound scanned at around 28 days, and that you let the handler know once she is past her due date. Those conditions are there so both sides know where they stand, so they need to be written down rather than understood.

When is the stud fee normally due?

It varies. I take it after the first successful mating, and I do not charge for one that is unsuccessful. Some handlers take it on the second visit once there is a bit of trust, and some will split the payment. I do not split any more: I did it once, drove two hours there and two hours back, and got no answer at the door or on the phone. I never saw the rest of it, and that is half a day and a tank of fuel on top.

Put this one in properly

Start with the booking you took this week and see how it reads back.

Start free